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Friday, March 6, 2009
Rahman Reworks on 'Jai Ho' to Make it a Political Campaign Song
Elections are drawing close, and the battle for votes has certainly heated up. Every year political figures keep turning to the famous filmi folk to lend support to their campaign. However, this time, the Films-Politics connection has gone to a new level altogether.
With the recent sweep at the Oscars and the final rise to fame by India's Beethoven - A.R. Rahman, the song 'Jai Ho' from Slumdog Millionaire has become a global hit. And just recently, Congress has officially acquired the rights to use the song for their election campaign.
The cartoonist here gives a funny take on how the political party might want to alter the song to push their leader with their campaign. Something which is a challenge for even the Oscar winner Rahman, looking at the stunted expression of his caricature.
All we can say is, films always help garner publicity, even for our politicians.
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