The Demo Site

She came, she saw (or is it 'showed'), she conquered! We are indeed talking about the one and only Mallika Sherawat.

After having won everyone's hearts alike with her superlative performance in Murder, Mallika went onto become one of Bollywood's most prized and desirable possession, a tag that she carries with her till today, with elan!

She took full advantage of the international attention she got after the small role in Jackie Chan’s ‘The Myth’. She tried to change her image with ‘Pyar Ke Side Effects’ and succeeded to an extent. But that was it.

Two of her more recent movies ‘Ugly aur Pagli’ and ‘Maan Gaye Mughal-e-Azam’ failed badly. But she’s not ready to give up yet.

Actresses she considers competition like Ash are still going strong. Plus there’s the rise of upstarts like Freida Pinto who came out of no where and getting loads of attention and money, thanks to ‘Slumdog Millionaire’. We can sense Madame M fuming with jealousy.

But for those who feel that Mallika has done the great vanishing trick after her last release Welcome, here's some news that will actually act as some fragrance!

Well, the news is that the international brand 'Playboy' (not the magazine, but the perfume) has been rumored to have roped in Madame Mallika for its launch in India, which should happen anytime mid-April.

Although it's not clear as to whether she will be endorsing the brand or be merely inaugurating the launch party, one thing is for sure, that not just the 'Playboy' perfume will be a huge sellout, but also will garner lots of bunny points for itself. What say, Mallika!