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Tuesday, January 13, 2009

Deepika Padukone most Searched celebrity on Yahoo India!

Bollywood actress Deepika Padukone has emerged the most searched celebrity on Yahoo India search during 2008 followed by other hot searches on Indian Railways and the Sixth Pay Commission, Yahoo India said in a release here today.

Users on Yahoo! India search engine looked for various people and themes across categories like entertainment, sports, people, news, movies and online sites.

India's entertainment industry and Bollywood icons definitely ruled in 2008, as they were included in almost all of the top categories.

Deepika was also ranked first among the top people searches, along with Shilpa Shetty and Aishwarya Rai.

The launch of iphone, the Bhajji-Sreesanth Row and the Bangalore Blasts were among the Top News Search for 2008. Searches in sports category comprised Cricket, Sachin Tendulkar and the Indian Tour of Australia.

Films took centre stage as well, with titles like Singh Is Kinng, Dasavatharam and Kuselan being searched heavily by users.

These most searched words in 2008 not only represents the top ten searches across categories, but also shows that users even search for information that affect their daily life including the economy, government organizations and controversies, said Gopal Krishna, VP and Head of Audience, Emerging Markets, Yahoo!.

He further said extreme proliferation of information and paucity of time is fuelling the human desire to get the right answers faster than ever before, prompting them to look for newer search experiences. People are showing a strong preference for a search experience, which integrates relevant text, images, and video content information from across the web onto a single search results page.

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