The Demo Site

The 54th edition of the Filmfare awards ceremony will take place in Mumbai on February 28.

Tarun Rai, chief executive officer of the Worldwide Media Private Limited, announced the date in the presence of Bollywood actor Deepika Padukone here last evening.

Padukone, who had performed during last year's awards ceremony, said she loved to be part of the show.

"It feels great to be a part of the event because for me Filmfare is extremely special. My association with Filmfare actually started many years ago when as a child I used to look forward to the once a year award function that used to happen. Last year when I won two debut awards for my film 'Om Shanti Om', it made it even more special," said Padukone.

"I would love to perform in Filmfare. This year if they ask me to perform, I would love to do that. If not I would love to attend it. It is always good to be a part of anything that Filmfare has to offer," she added.

Deepika said her upcoming film 'Love Aaj Kal" looked at the theme of love in a modern context.

"It's basically a character of a girl of today. I think the way Imtiaz Ali has portrayed the relationship in this film is the way a lot of youngsters in today's age deal with relationships. I think a lot of us will relate to it. She is a modern girl, yet at the same time traditional in her thought and deals with relationships practically and finally follows her heart," said Padukone.

Introduced in 1954, the Filmfare awards is one of the oldest and most popular film awards in the country.